AI powered chatbots are computer programs designed to simulate dialogues with people over the Internet. They are designed to create conversations in real time and carry out certain predefined actions, such as book appointments, nurture customer loyalty or even close more sales when you’re not available to do it yourself.
Truth be told, bots have been around for decades, yet people are still wondering what they are and why does a business even need to design a chatbot. When compared to old fashioned ways to get new leads, messenger marketing is by far, the most effective way to get your products or services in front of your target audience and create a long lasting impression.